The Dashboard page with stat cards and a revenue chart
Choosing a period
In the top-right corner of the page, next to the Dashboard heading, you’ll find a period switcher. It decides which time range all the numbers on the page come from. When you change the period, the cards, the chart, and the rankings update right away. You have three ranges to choose from:Last 7 days
A short overview of the past week. Great when you want to check how things are going right here and now, for example just after announcing a promotion.
Last 30 days
A full picture of the past month. This is the default setting — your shop shows this period every time you open the Dashboard.
Last 90 days
The widest view, covering the past quarter. It helps you spot longer trends and seasonality.
The period you choose is remembered in the page’s address. If you want to come back to the same view, you can simply refresh the page — the Dashboard will show the same range as a moment ago.
The cards at the top
At the top of the page you’ll find two rows of cards with your most important numbers. Each card shows one value for the period you’ve chosen. The first row is about sales, and the second — about site traffic and conversion.First row: sales
Revenue
The total amount your shop earned in the chosen period. It’s the sum of all paid orders.
Orders
The number of purchases your customers placed during the chosen period.
Customers
How many different customers bought something in your shop during this time. We count each person only once.
Avg. value
The average value of a single order — how much a customer spends on average in one go. A higher value means customers are buying more at once.
Second row: traffic and conversion
Visits
The total number of times people came to your shop’s page. One person can generate several visits if they come back to the site multiple times.
Unique visitors
The number of different people who visited your shop. Here we count each person only once, even if they came in several times.
Conversion
What share of visitors actually bought something, shown as a percentage. The higher it is, the more effectively your shop turns visits into purchases.
Paying customers
How many of your visitors made a payment. It shows how many people went all the way through to a purchase.
Some cards (for example Revenue and Orders) have a tiny chart in the corner — this is what’s called a sparkline. It gives you a quick picture of how a given value changed day by day over the chosen period, so you can see at once whether the trend is going up or down.
The cards always show numbers from the period selected in the top-right corner. If the values seem low or high to you, first check which period you have set.
How to read these numbers together
A single number tells you very little — you’ll learn the most by looking at several cards at once.1
Check the traffic
First, look at Visits and Unique visitors. They show how many people are reaching your shop at all. If traffic is low, it’s worth promoting your shop outside the panel.
2
See how many of them buy
Next, look at Conversion and Paying customers. They tell you what share of visitors end up making a purchase. Low conversion with high traffic is a sign that something on the site is discouraging buyers — for example the prices, the product description, or the payment method.
3
Assess the value of purchases
Finally, compare Revenue, Orders, and Avg. value. Together they tell you whether you’re earning through many small purchases or a few larger ones.
The “Revenue over time” chart
Below the cards there’s a chart titled Revenue over time. It shows how your revenue was spread out over the chosen period. Each point on the line corresponds to one day (or another slice of the period, for example a week when viewing 90 days). This way you can immediately see the days with more sales as well as the quieter moments. When you hover your cursor over the chart, you’ll see the exact amount for a given day. It’s a great place to spot patterns — for example that you sell best on weekends or right after announcing a promotion.Rankings: Top products and Top spenders
Below the chart you’ll find two short lists that help you understand what — and who — is driving your sales. Both show up to five entries, ranked from best to lowest.Top products
A list of the products that brought in the most revenue in the chosen period. It shows what’s getting the most interest — it’s worth promoting these items and making sure they’re always available.
Top spenders
The customers who spent the most with you. These are your most loyal buyers — it’s good to take care of them, for example with an extra discount or a thank-you.
The rankings also depend on the chosen period. After changing it, you’ll see the top products and biggest buyers from a different time range.
When a ranking is empty
If there were no sales yet in the chosen period, instead of a list you’ll see a No data message:- for products, you’ll see a note that there were no product sales in this period,
- for customers — that there haven’t been any buyers yet.