Analytics

Check your revenue, site traffic, conversion, and verify customers all in one place.

The Analytics panel is the command center for your store. Here you’ll find answers to the most important questions: how much you’re earning, where your players come from, what they buy most, and which customers need a closer look.

The Analytics panel with charts and a player search tool

What you’ll find on this page

Revenue over time

A chart showing how much you earn from day to day. It’s easy to spot spikes after a promotion or dips during slower weeks.

Site traffic

The number of visits, the sources players come from, and the countries they visit you from.

Conversion funnel

The journey from a casual visitor to a paying customer. You can see at which stage you lose the most people.

Top products

A ranking of products and servers by revenue. You know exactly what sells best.

The top bar: time period and export

At the very top of the page, next to the Analytics title, there are two tools that affect everything you see below:

Time period selector

A drop-down list where you choose the time range you want to view data for. There are three options: Last 7 days, Last 30 days, and Last 90 days.

Export (CSV)

A button that downloads your revenue data to your computer as a file. You can open it in Excel or Google Sheets.

When you change the time period, all the charts and rankings below adjust automatically. You don’t need to refresh anything — just pick a different range from the list.

Search for a player

Right below the heading, just above the charts, there’s a separate Search for a player panel. This is your tool for checking customers — especially handy when one of them raises doubts.

1. Enter a nickname or IP address

   In the search box, type a player’s nickname or their IP address — for example Steve or 1.2.3.4. You need to enter at least 2 characters, otherwise the button stays inactive.

2. Run the search

   Click the Search button or simply press Enter. While the search is running, the button text changes to “Searching…”.

3. Review the matching players

   You’ll see a list of matching results along with the details for each one. If no one matches, a “No results” message appears with the phrase you entered.

For each player found, you’ll see:

Number of orders

How many times this player has placed an order in your store — next to it you’ll also see how many of those were paid (e.g. “5 orders (3 paid)”).

Total spending

The total amount the player has spent with you. It’s shown in bold, on the right side of the result.

Linked IP addresses

The addresses the player placed orders from — they help you spot suspicious connections (e.g. one player using several nicknames).

Date of last order

When the player last made a purchase with you.

The “Search for a player” panel works great for verifying suspicious customers. If someone requests a refund or reports a problem, you can quickly check their order history and linked addresses.

Only saved player data is taken into account. Information about the network provider isn’t stored, so you won’t find it in the results — search only by nickname or IP address.

Treat customer data as confidential. Use it only for running your store and verifying orders, in line with privacy protection rules.

Revenue over time

The first card below the search tool is the revenue chart. It shows how your earnings change over the selected period. This is the first place worth checking every day.

After a bigger promotion or an announcement on your server, take a look at the chart the next day. You’ll immediately see whether the effort paid off.

Site traffic

The next card, Site traffic, is a chart showing the number of visits over the selected period. It tells you how many players looked at your store at all — regardless of whether they bought anything.

Below it are two side-by-side cards that break this traffic down in detail:

Traffic sources

Where your visitors come from. The most common sources have clear names: Direct (someone typed the address manually or clicked a bookmark), Google, Discord, YouTube, Facebook, or TikTok.

Countries

Which countries your visitors most often come from. Each country shows its flag, so you can read the list at a glance.

If there was no traffic at all during the period, you’ll see a “No data” message on these cards. That’s normal for a new store or a very recent period — data will start to appear once players begin visiting your site.

If you see lots of visits but few purchases, it’s a sign you should work on your offer or pricing. Traffic alone isn’t enough — what counts is sales.

Conversion funnel

The Conversion funnel card shows how visitors turn into customers. Each stage is the next step on the road to a purchase — from someone who just took a peek to someone who actually paid. You see four numbers lined up side by side:

Visits

The total number of store page views in the selected period.

Unique visitors

How many different people visited the store. If someone came in several times, they’re counted as one person here.

Customers

How many people actually made a purchase.

Conversion

A value highlighted in green — it shows what percentage of visitors turned into customers. This is the most important number on the card.

This way you can immediately see where the most people drop off. If, for example, you have many unique visitors but few customers, the problem may lie in your offer, your prices, or in the checkout itself.

The higher your conversion percentage, the better your store turns visits into sales. Keep an eye on this number after every change to your site — if it goes up, the change was a good one.

Top products

If you sold any products during the selected period, a Top products card appears — colorful bars showing which items make up the largest share of your revenue. It’s a quick look at your bestsellers.

This card only appears when there’s data to show. With no sales at all, it simply won’t be displayed.

Product performance

Below the bars you’ll find a more detailed Product performance table. For each product, you’ll see four columns:

Product

The name of the item or rank being sold.

Sales

How many units of the product were sold.

Avg. price

The average price the product sold for during this period.

Revenue

The total revenue from this product — in bold, on the right side of the row.

Compare the Sales and Revenue columns. Sometimes a cheap product sells in large quantities, but it’s a pricier item that brings in more earnings — that kind of product is worth featuring more prominently on your homepage.

Server ranking

The last card, Server ranking, summarizes your results broken down by your servers. If you have more than one, you’ll immediately see which earns the most. The table has these columns:

Server

The name of the server the purchases went to.

Orders

The number of orders linked to this server.

Customers

The number of unique customers who bought for this server.

Avg. value

The average value of a single order.

At the end of the row is Revenue — the total earnings from a given server, in bold so it stands out right away.

When there were no sales at all on products or servers during the selected period, you’ll see a “No data” message in the tables. In that case, try picking a wider period (e.g. the last 90 days), or come back here once your first orders arrive.

Exporting data to a file

If you want to analyze the numbers on your own, use the Export (CSV) button at the top of the page.

1. Click "Export (CSV)"

   The button prepares a file with your revenue data. While it’s being prepared, it shows a waiting state.

2. The file downloads on its own

   Once the file is ready, it saves to your computer, and in the corner of the panel you’ll see a “Data exported” confirmation. You can open the file in Excel or Google Sheets.

If the export fails, the panel shows a short error message. Try again in a moment — most of the time it’s just a temporary hiccup.

The export is handy for comparing months or keeping your own records. You can keep the file on your computer and come back to it whenever you like.

Good practices

• Check in daily — the revenue chart and the conversion funnel are the fastest way to sense how the store is doing before you look at the details.
• Match the period to your question — checking the effect of yesterday’s promotion? Pick 7 days. Looking at a long-term trend? Set 90 days.
• Watch conversion, not just traffic — high traffic with low conversion means players are coming in but not buying. Improve your offer, prices, or checkout.
• Promote your bestsellers — products at the top of the ranking are worth moving to the front of the list in your store so they sell even better.
• Verify reports using “Search for a player” — for refunds and complaints, check the customer’s history and linked IP addresses first.
• Export every month — a regular CSV file makes comparisons and end-of-period accounting easier.