> ## Documentation Index
> Fetch the complete documentation index at: https://andcze.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# Dashboard
> A quick overview of your shop's most important numbers, all in one place.
The Dashboard is the first page you see after logging into your panel. It's the place where, at a single glance, you can check how your shop is doing: how much you're earning, how many customers you have, and what the traffic on your site looks like. You don't have to set anything up — all the numbers are calculated automatically.
## Choosing a period
In the top-right corner of the page, next to the **Dashboard** heading, you'll find a period switcher. It decides which time range all the numbers on the page come from. When you change the period, the cards, the chart, and the rankings update right away.
You have three ranges to choose from:
A short overview of the past week. Great when you want to check how things are going right here and now, for example just after announcing a promotion.
A full picture of the past month. This is the default setting — your shop shows this period every time you open the Dashboard.
The widest view, covering the past quarter. It helps you spot longer trends and seasonality.
Start with a longer period (for example the last 30 or 90 days) to see the bigger picture. Then switch to **Last 7 days** if you want to check how this week is going.
The period you choose is remembered in the page's address. If you want to come back to the same view, you can simply refresh the page — the Dashboard will show the same range as a moment ago.
## The cards at the top
At the top of the page you'll find two rows of cards with your most important numbers. Each card shows one value for the period you've chosen. The first row is about **sales**, and the second — about **site traffic and conversion**.
### First row: sales
The total amount your shop earned in the chosen period. It's the sum of all paid orders.
The number of purchases your customers placed during the chosen period.
How many different customers bought something in your shop during this time. We count each person only once.
The average value of a single order — how much a customer spends on average in one go. A higher value means customers are buying more at once.
### Second row: traffic and conversion
The total number of times people came to your shop's page. One person can generate several visits if they come back to the site multiple times.
The number of different people who visited your shop. Here we count each person only once, even if they came in several times.
What share of visitors actually bought something, shown as a percentage. The higher it is, the more effectively your shop turns visits into purchases.
How many of your visitors made a payment. It shows how many people went all the way through to a purchase.
Some cards (for example **Revenue** and **Orders**) have a tiny chart in the corner — this is what's called a sparkline. It gives you a quick picture of how a given value changed day by day over the chosen period, so you can see at once whether the trend is going up or down.
The cards always show numbers from the period selected in the top-right corner. If the values seem low or high to you, first check which period you have set.
## How to read these numbers together
A single number tells you very little — you'll learn the most by looking at several cards at once.
First, look at **Visits** and **Unique visitors**. They show how many people are reaching your shop at all. If traffic is low, it's worth promoting your shop outside the panel.
Next, look at **Conversion** and **Paying customers**. They tell you what share of visitors end up making a purchase. Low conversion with high traffic is a sign that something on the site is discouraging buyers — for example the prices, the product description, or the payment method.
Finally, compare **Revenue**, **Orders**, and **Avg. value**. Together they tell you whether you're earning through many small purchases or a few larger ones.
The best way to use the Dashboard is by comparing. Remember the values from one week and check them in the next — that way you'll immediately see whether things are heading in the right direction.
## The "Revenue over time" chart
Below the cards there's a chart titled **Revenue over time**. It shows how your revenue was spread out over the chosen period. Each point on the line corresponds to one day (or another slice of the period, for example a week when viewing 90 days). This way you can immediately see the days with more sales as well as the quieter moments.
When you hover your cursor over the chart, you'll see the exact amount for a given day. It's a great place to spot patterns — for example that you sell best on weekends or right after announcing a promotion.
If your shop is new and doesn't have any orders yet, the chart will show a dimmed, **sample curve** along with a note that it will fill in with real data after your first purchases. It's just a preview — these are not your actual results. Once the first orders come in, the chart will start showing real numbers.
## Rankings: Top products and Top spenders
Below the chart you'll find two short lists that help you understand what — and who — is driving your sales. Both show up to five entries, ranked from best to lowest.
A list of the products that brought in the most revenue in the chosen period. It shows what's getting the most interest — it's worth promoting these items and making sure they're always available.
The customers who spent the most with you. These are your most loyal buyers — it's good to take care of them, for example with an extra discount or a thank-you.
If one product clearly dominates the ranking, consider preparing similar items or bundles that include it. It's a simple way to increase sales.
The rankings also depend on the chosen period. After changing it, you'll see the top products and biggest buyers from a different time range.
### When a ranking is empty
If there were no sales yet in the chosen period, instead of a list you'll see a **No data** message:
* for products, you'll see a note that there were no product sales in this period,
* for customers — that there haven't been any buyers yet.
This is completely normal in a new shop, or after choosing a very short period. Just wait for the first orders, or switch to a longer time range, and the rankings will fill in.
## Good practices
* **Check in regularly** — a quick glance at the Dashboard once a day is enough to keep your finger on the pulse of your shop.
* **Compare periods** — switch between 7, 30, and 90 days to tell momentary fluctuations apart from real trends.
* **Pair the numbers up** — look at traffic and conversion together, and at revenue together with the average order value. Only then do the numbers make sense.
* **Act on the rankings** — promote the products at the top and take care of your best customers. It's the cheapest way to grow sales.
* **Don't panic with a new shop** — a sample curve and "No data" are a normal sight at the start. Everything will fill in after your first purchases.